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KWIKWAP TRAINING – Saturday 20 February 2016

Francois Marais from Buddy Web Design and Duncan from Kwikwap Head office will co present 3 different Kwikwap training sessions on 20 February 2016. The first two training sessions are aimed at Kwikwap clients while the third training session is aimed at Kwikwap Consultants or Sales Representatives.

Costs per session = R250

Address: Glennwood Rd 80 , Lynnwood Glen, 0081

Session 1 (Kwikwap CMS) : 09:00 – 11:00

Session 2 (Kwikwap SEO) : 12:00 – 13:00

Session 3 (Kwikwap Business Opportunities) : 14:00 – 16:00

Topics covered:

Session 1 (Kwikwap CMS): 09:00 – 11:00

CMS = CONTENT MANAGEMENT SYSTEM

Aim of session

This session will aim to teach beginners how to 100% manage the content of their Kwikwap Website excluding advanced design issues. This is ideal for clients who have new staff taking over responsibility for the company websites with no prior training.

We exclude design training because we have in house specialist who offer professional designs combining extensive skills in CSS Stylesheets, HTML and Graphic Design programs like Photoshop and Coral Draw. This can not be taught alongside Kwikwap CMS in a two hour session.

We exclude talk on how Search functions (How Google works) and how to correctly apply basic and advanced principles to do better on Google Searches. Topics covered during session 1:

  • The Kwikwap Introductory Video
  • The Kwikwap Tutorial
  • Different divisions of Kwikwap Website
  • Activating Addons
  • Types of pages
  • Products and Services Groups
  • Other advanced options
  • Call to action / Enquire now buttons
  • Moving Side Links to Top and Vice Versa
  • Client Charter / Kwikwap License Holders / Consultants (Who is yours)
  • Uploading text and images to your website
  • Working with Tables, Hyperlinks
  • Email and SMS Functionality
  • Admin and General Settings

Session 2 (Kwikwap SEO): 12:00 – 14:00

SEO = SEARCH ENGINE OPTIMIZATION

Aim of session

Participants should get to know how search engines like Google works and what they can and should do with their Kwikwap Website in order to improve their website’s presence on the internet.

Topics covered during session 2:

  • How search works (Video 1 by Matt Cuts)
  • The top 3-5 mistakes webmasters make (Video 2 by Matt Cuts)
  • Researching competition / realistic benchmarking
  • Google my business registration / Pigeon and local search
  • Google Wemaster Tools
  • Important basics:
  • Main business description
  • Titles of pages
  • About us / Home page / Products SEO Tool
  • Faq’s
  • Photographs and their alt tags / descriptions
  • Tips on generating content for your website
  • Alternatives to SEO
  • Back links and their importance / warning
  • Time is money / Google advertising / Cost of acquisition and other financial concepts

Session 3 (Kwikwap Business Opportunities) 15:00 – 17:00

  • Kwikwap License Holders
  • Kwikwap Consultants
  • Kwikwap Sales Representatives
  • Understanding your target market (Typical Kwikwap Client)
  • Understanding the advantages of the Kwikwap System
  • How to sell Kwikwap (Principles of selling)
  • Tips on generating leads
  • Examples of current Kwikwap Consultancies

activated in the Addons Section of your website if it has not been done by your Kwikwap Consultant already. It is important to understand that even though Kwikwap clients are given a CMS tool they are not expected to be alone and figure things out on their own. Your Kwikwap consultant should be willing to assist you. If you are a new employee at the company you may expect the Kwikwap Consultant to charge a training fee for training you on the Kwikwap System. By then the website would be setup and functioning so there would be much less time needed than during the original design and setup.

Moving from the basics to the more advanced

Once you have mastered the basics of your Kwikwap CMS it should become natural to figure out even more complex modules such as online shopping or forms and surveys. Your Kwikwap consultant will often do the more difficult to do, once off activations for you. Often clients surprise us with figuring out things which can be added to their websites such as clickable maps.

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